Getting Started

How to become a creator: an honest starter guide

You don't have to be known before you become a creator, and you don't need new clothes for it either. You need a topic people connect with you and enough stamina for your first ten posts.

Christopher · Last reviewed 26 September 2026 · 4 min

The short answer

You become a creator by posting regularly about one topic people connect with you, for example how you style your own wardrobe. There are two routes, and you can combine them. As an influencer, you build your own community. As a UGC creator, you make photos and videos for brands that publish them themselves, usually without you having to post them on your own account. To start, your phone, daylight and the clothes you already own are enough.

If you want to start now

You need: your phone, your wardrobe and one week.

  1. Write down in one sentence what people should follow you for, for example "office outfits from ten pieces" or "secondhand, restyled".
  2. Pick five pieces from your wardrobe that you wear often and like wearing.
  3. Plan ten posts around these pieces before you publish the first one.
  4. Publish your first post, even if it doesn't feel perfect yet.
  5. After two weeks, check which posts got the most reactions and do more in that direction.

What's the difference between a UGC creator and an influencer?

Neither term has a single agreed definition; the German digital industry association BVDW says so explicitly. In practice, they're used like this:

As an influencer, you build a community that follows you. When a brand works with you, it pays for your content and your reach, and the post appears on your account.

As a UGC creator, you make photos and videos in the style of real user content for a brand. The brand publishes them on its own channels or runs them as ads. You're hired for your skills, not your reach, and usually don't have to post the content yourself.

You can do both. The difference matters most when it comes to the contract: for a brand to publish your video or run it as an ad, it needs rights to it.

Do I need a lot of followers to start?

No. For UGC, what counts is whether your videos are good, and your own profile works more like a portfolio. As an influencer, your reach grows over time, and a small community that actually responds is a good place to start.

In the Try It creator program too, engagement and whether your content fits Try It count for more than the raw follower number.

How do I find my topic?

Start with what you actually wear. Which pieces do you reach for again and again? What do friends ask you for advice on? A topic that comes from your everyday life is one you'll keep up longer than one that just happens to be trending.

A recognizable format helps, because people know what to expect from you. Examples that don't need any new shopping: one piece in five looks, your week in outfits, a forgotten piece restyled, a trip packed from your own wardrobe.

What could my first ten posts look like?

Your first ten posts don't need to be a master plan. They're there to show you what suits you and what lands with other people. One possible mix:

  • three "one piece, several looks" posts with your five favorite pieces
  • two posts with your outfits of the week
  • two posts where you restyle a piece that's been sitting in your closet
  • one post about a piece you no longer wear, and why
  • two posts answering a question from your comments

Post at a pace you can keep up for a month. Two posts a week that you actually make will get you further than a daily plan that falls apart after a week.

When do I earn money for the first time?

It depends on the route. As a UGC creator, you get paid per piece of content as soon as a brand books you. As an influencer, you earn through collaborations, commission on links or codes, or products you receive.

As soon as money, commission or products are involved, a post usually counts as advertising that you have to disclose, and the exact rules depend on the country you publish from. And when a brand wants to use your videos, usage rights come into play and belong in the contract.

Try It has its own creator program with commission for creators whose content the app fits. You can apply on the creator page.

What you can do next

Your first posts are already in your closet.

In Try It you see your whole wardrobe at a glance and put looks together before you wear them. That way you can plan a week of content from pieces you already own.

Start your wardrobe →

Christopher — Founder, Try It / Ariside UG

Published: · Last reviewed:

Sources

Why we wrote this guide

Because starting is easier once you know what kind of creator you actually want to be.

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